1. SpyFu

SpyFu is a useful SEO tool that provides both organic and paid keywords for any company’s competitors. This tool will be handy for any SEO expert who wants to know what their competitors are up to. Knowing what phrases to target and how to remain ahead of your competitors is highly beneficial.

The SEO competitor analysis, Adwords competitors, domain comparison, backlink checker, and endless searches are all included in this SEO monitoring tool. It’s a simple keyword recommendation tool that can show you where you can outrank your competitors. It is less expensive than its main competitors, is simple to use, and can be tailored to specific requirements.

The basic subscription is $33 a month and includes 250 sales leads and domain contacts, as well as 5,000 keyword rankings tracked monthly. This plan is suitable for new businesses and small businesses with a minimal online presence.

2. Semrush

SEMrush’s SEO toolbox includes a full suite of SEO tools. You may get detailed keyword analysis results as well as an overview of any domains you’re working for.

More importantly, the SEO toolbox enables you to evaluate the performance of your pages against the competitors. The main sources of online traffic for your competitors, such as the top referring sites, are detected using traffic analytics. This allows you to go into the technical aspects of how your competitors’ websites compare in terms of average session duration and bounce rates.

Furthermore, “Traffic Sources Comparison” gives a quick overview of digital marketing channels for a number of competitors. Bounce rates, for those unfamiliar with SEO terms, refer to the percentage of people who visit a website. This tool has a lot of features that may help you enhance your SEO rankings and perform an SEO audit, such as keyword research, site audits, and backlink analytics.

SEMRush offers both a paid and free 7-day trial to try out this tool, which is suitable for both small and large businesses, depending on their requirements.

3. Ahrefs

Ahrefs is with no doubt one of the most widely used SEO tools on the web. Ahrefs not only offers you useful data on certain keywords and trends, but it also has a “Site Audit” tool that can:

• Highlight the areas of your website that need to be improved for the best SEO results.
• Look for any broken links on your website.
• Give an overview of which pages on your site are the most popular.

Many SEO professionals consider Ahrefs to be one of their “go-to” tools, and it’s simple to see the need for.

Their paid plans are categorized as Lite, Standard, Advanced, and Agency as well as can be used either on a monthly or yearly basis according to their requirements.

4. KW Finder

Long-tail keywords with low competition can be obtained using an SEO keyword tool like KWFinder. This SEO tool is used by experts to identify the ideal keywords and generate backlinks as well as SERP analysis reports. Their Rank Tracker tool determines your position and measures your progress based on a key metric.

KWFinder is widely used by companies that rely on long-tail keywords to drive organic traffic to their websites. This SEO tool can help you find long-tail keywords that have less competition but are still relevant to your target audience. KWFinder also allows you to analyze backlinks and quickly calculate your keyword ranking.

Small and medium-sized companies can test out KW Finder for free for a 10-day period. There are three paid options available. They are,

Basic – $29.90/month

Premium – $39.90/month

Agency – 79.90/month

5. Ubersuggest

In the world of digital marketing, Neil Patel was well-known for SEO and his Ubersuggest tool. This keyword research tool displays the top-ranking SERPs for single keywords as well as long-tail phrases. With this knowledge, you can identify which keywords match the search intent of your target audience.

Ubersuggest also offers important SEO information such as keyword volume, CPC, and competition. This tool may help you in identifying high-performing keywords with low competition, to get the most value for money

They provide a one-time 7 day free trial for monthly subscriptions and paid plans for individuals and businesses as well as enterprises/agencies.

6. Screaming Frog

Experts consider Screaming Frog to be one of the greatest SEO tools available online. They think about how much time they save while using this application to do site audits because it scans your website so quickly.

Screaming Frog provides users with a website crawler, named the “SEO Spider” by the organization. The SEO spider scans the website and delivers some of the most information points and statistics available. This tool is fundamental in the SEO field, with features including identifying broken links, discovering duplicate content, and creating XML sitemaps.

SEO Spider is available in both a free and a paid version. The free version includes the majority of the essential features, such as crawling redirects, but it is limited to 500 URLs. As a result, the ‘Lite’ version of SEO Spider is only appropriate for small domains. The annual fee for the paid version is $180 and includes more advanced features as well as free technical support.

You can improve your keyword research and search engine rankings quickly by using the best SEO tools. Before making a final decision on a tool, make sure to look into the particular features you need (as well as the cost). To know more about Marketing and Branding, Contact Us.