Without wasting much of your time, let us guide you on how to prep up for the pre-festival period to drive more sales and bring more revenues into the company
Get Connected with Social Media Influencers:
Influencer Marketing is one of the most powerful marketing ways online. Most people execute this strategy by finding top influencers and trying to push their product page to the influencer’s audience. It does get more audience to your page. However, the aim of any business is to generate revenues and to generate revenues, you must not find just any influencers, but the relevant ones.
If you are a brand that focuses on selling non-alcoholic wine, try finding influencers who are in your locale, who have their followers follow them for their lifestyle or their philanthropic activities, and wine experts like Sula vineyards, Sonal Holland, The tasting room. They would work better for your brand. Have a good rapport with them through DMs etc., comment, and indulge actively in their posts to maintain a good relationship. This will undoubtedly drive you more sales and revenue in the long term.
Invest in Social Media Advertising
Generally, Social Media Platform has a huge number of users, so it’s quite challenging to find the right social media platform to advertise according to your product. Once you observe that, it will be easy to get more target audiences. Every social media platform has an option to create ads, this will make sure higher visibility for your brand in the middle of a relevant target audience.
Create valuable content to educate and attract your audience
Social Media is an effective platform for promoting products or brands, With valuable and engaging content, you could reach the target audience. Without compelling, you can drive sales by enticing them through your quality content into making a purchase.
BYJU’s – The Learning App shows their audience, informative and educative content that is of relevance to the practical approach they use in their courses; thus creating content as well as add value to its consumers and audience.
For eg, In Whitehat Jr, other than coding, they provide guidance to the students from the experts, conduct interesting activities, and by providing valid certifications for free. They even give you a glimpse of their content for free online to add value to their audience.
Provide meaningful offers
Providing great offers and deals is the most excellent way of driving sales. Sales promotions have been used for decades with great success, it is not a matter of your brand size.
The common offers made are:
- Buy one, get two offer
- Offering promo code
- Cashback promotions
- Flash sales and discounts
- Vouchers and Coupons
- Free shipping and returns
- Loyalty promotions
Share your testimonials and promote that in your campaign
Before buying something online, Consumers prefer to read reviews and testimonials to ensure that the product or brand is trustworthy; this means that you have a chance to tell what your consumers feel and thereby an opportunity to drive more sales.
Reviews and Testimonials are rated as the best form of marketing. They have always been found to be more trustworthy than the company-curated content about their brand or product. This is the simplest way of increasing a loyal consumer base and you can also encourage customers to share photos online and review the experience about their products.
For Eg, Liferay Foundation, an NGO has set up a benchmark by collecting and displaying their client testimonials upfront on their website.
Two Things to Remember: Target Audience and Patience
Remember that Social Media has billions of users every day; you must target your audience and promote to only the relevant consumers for your business.
Remember not to expect results in a day; Marketing is a slow process; you will get results, but only if you are patient enough to communicate your message to your audience every day.
If you are investing in an ad campaign, You should not expect a real result within a day. Start campaigning before a month of the festivals; Keep posting offers frequently and be active.
For example, Nike’s “You can’t stop us” ad campaign had gone viral because of its powerful message. The ad was not targeted to generate revenue but merely to capture the attention of netizens. It aimed to create a sense of unity during the Pandemic.
We hope it was a good read.