In this article, We will look at what color psychology is and how it can be used in Marketing and Brand awareness. Color psychology is the study of how hue affects human behavior and emotion and believes that the power of colors to induce certain emotions is connected to memories that we have of those certain tones throughout our lives.

Color is an emotional cue in Marketing and it helps your brand to stand out. Research of color psychology tells that each color has the power to evoke emotions.

A meaningful logo and company name can help connect with customers, the colors and right contrast used to bring the logo, advertisements, websites, and other marketing tools gives a powerful message. Poor color choice may give a negative impact on your brand and marketing, even if you have great content and an amazing call to action.

The major part of the purchasing decision of any product or brand is taken using his/her favorite color. We have listed some of the common colors and the emotions they may evoke.

Red color Psychology:

Red is one of the most famous and intense tones used in marketing. It evokes strong emotions that are used by brands and represent characteristics like:

• Excitement
• Passion
• Energy
• Action

The color Red used by the brands:

• Coca-Cola.
• Toyota.
• Oracle.
• Verizon

Pink color Psychology:

For over a hundred years, the color pink has been associated with femininity and it’s been a popular tone for brands that predominantly serve a female audience. Brands use the color when they want to express characteristics like:

• Sentimentality
• Love
• Tenderness
• Care
• Calmness

The color Pink used by the brands:

• Barbie
• Airbnb
• Kylie Cosmetics

Orange color Psychology:

In marketing, color psychology represents aggression, and it’s

used to influence impulsive buyers. Brands with orange are seen as cheerful and confident. Orange is a popular hue used to represent characteristics such as:

• Creativity
• Adventure
• Enthusiasm
• Friendliness

The color Orange used by the brands:

• Mastercard
• Fanta
• Firefox
• Nickelodeon

Yellow color Psychology:

In color psychology, it says that yellow can evoke feelings of frustration or even anger, when it comes to branding, yellow is more often seen as a cheerful color. Companies utilize yellow when they want to express feelings of:

• Happiness
• Positivity
• Optimism
• Summer

The color Yellow used by the brands:

• Snapchat
• Idea
• Flipkart
• Subway

Green color Psychology:

The many emotions evoked by the color green are usually highly connected with nature and calmness. If your brand or company is based on the health or fitness niche, you might pick to add more green to your company website. The color green in brands can evoke a sense of:

• Growth
• Generosity
• Health
• Fertility

The color Green used by the brands:

• Animal Planet
• Starbucks
• Shopify
• Spotify

Blue color Psychology:

In Marketing, the color blue is used for trust, loyalty, and guarantee aspects. Studies say that customers are 15 percent more likely to repurchase a store when it’s painted in a cool color rather than the harsher warm hue. Besides loyalty, other characteristics companies can express include with the color blue include:

• Stability
• Peace
• Calm
• Trust

The color Blue used by the brands:

• Facebook
• TATA
• HDFC Bank

Purple color Psychology:

In color psychology, the color purple is associated with royalty, it continues to evoke grand vibes in modern marketing. The color purple is used to expose brand characteristics like:

• Luxury
• Wisdom
• Power
• Spirituality

Brown color Psychology:

The color brown is a natural tone that evokes stability and relates to comfort, security other characteristics brown can be used to evoke emotions include:

• Reliability
• Strength
• Dependability
• Earthy

The color Brown used by the brands:

• UPS
• A&W
• Cracker Barrel
• Hershey’s

White color Psychology:

While frequently not included on the hue wheel, white can still expose huge emotion and is often used to add drama to contrasting colors like black or blue that make white one of the most attractive and effective tones in marketing.

The color green in brands can evoke a feeling of:

• Purity
• Innocence
• Cleanliness
• Humility

The color White used by the brands:

• ASOS
• Adidas

In this digital world, applying the right hues for your company is an essential factor for a successful brand. Utilizing a certain color and its contrast on your website, marketing materials, and your social media pages can inspire your customers that may turn into purchasing decisions.

Color is the origin of marketing, the right color combo can inspire brand awareness, loyalty, and inspire action. You can choose colors that represent what you want your consumers to feel when surf your online store.